Apple Cinnamon Eggo waffles were taken off the market for 10 years. When Kellogg’s decided to bring them back “for the fans who couldn’t l’eggo”, we surprised 5 lucky people who had tweeted over the years about how much they missed the product. We created a bespoke item for each fan based on their tweet and surprised them with a care package of Apple Cinnamon Eggo waffles and the custom item. We created a suit, trophy, freezer, book, and robe for our fans and shot a video for each one to post on social in response to the original tweets. The budget was only $35k all in. It performed well and our fans were very excited to get a little something special during Covid.